Regenerative agriculture has been getting a lot of hype. But, when it comes down to it, the practices needed to start regenerating soil are relatively straightforward - growing winter small grains and winter legumes to replace synthetic nitrogen fertilizer. Since 2017, I have been engaged with the Sustainable Food Lab and the Practical Farmers of Iowa’s Feed Chains and Small Grains work. This past year, buoyed by Conservation Innovation Grant funding the group has made some exciting progress in modeling the scale up these basic regenerative approaches. We met yesterday at Target’s headquarters in Minneapolis to review what’s possible on the farm level and what’s needed from the business side from commodity companies to CPGs to support the shift.